"This essay aims to exhibit signs of the radical changes shaking both the Turkish economy and the textiles and apparel industry. Although, striking developments are on the agenda, there are still crucial steps to be taken in the short and medium term, and thus, this essay examines the next 20 years. In doing so, the recent developments of the Turkish Economy are considered while delving into the transformation struggle of the Turkish Textile and Apparel Industry from selling under private brands to own brands. In this context, two distinguished examples of Turkish brands, namely, Mavi Jeans and Bill’s, are also covered. The number of such firms is not abundant, but not limited to these two firms. The phenomenon of 2005 has also been tackled regarding the removal of quotas and its initial impact on the sector, the sectors’ immediate response, and the future safeguards. The concluding section discusses the Turkish Consumer profile, which is increasingly becoming fashion and brand minded."
TURKEY in Transition: Expectations in the Textile and Apparel Industry, for the Next Two Decades, A. Mahmut Koçak, MSc., Woolmark Executive, January 2006
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Bir ekonomi olarak moda ve giyim sektörü
