Tac, Nurullah and Ozan Aglargoz, SEER SouthEast Europe Review for Labour and Social Affairs (SEER SouthEast Europe Review
for Labour and Social Affairs), issue: 01 / 2007, pages: 127137, on www.ceeol.com.
Scope
This project/system primarily aims to establish standards for quality and reliability, image, after-sales service and logistics and, subsequently, to promote the companies possessing these standards under this quality stamp, thus strengthening the international image of Turkish products (Turkish Daily News 12 October 2006). Support began in the first place in the textile industry and then moved on to other industries in 2006. Currently, 33 companies are supported (Milliyet 14 December 2006) and the primary target markets have been determined as Russia, France, Britain and Spain. Within the above-mentioned aim of accelerating branding processes in the companies supported, the Foreign Trade Under-Secretariat released a communiqué in 2003
(Official Gazette 25213, 28 August 2003) and, within this framework (Communiqué 2003/3), branding incentives have been further developed while long-term, high value supports have been launched for branding activities.
Categories:
Güncel
