Yeni sezonda Türkiye'de Moda
Moda la Turca'da!

Blogspot iki saniye içinde yönlendirilecektir. Moda la Turca'ya geçemiyorsanız burayı tıklayın:
http://modalaturca.wordpress.com
ve favorilerinizi güncellemeyi unutmayın!.

Türkiye'de Moda:

Kimlik, Kültür ve Sınıfsal Temsiller

  • Neden bu blog?

    İsmiyle oldukça kapsamlı bir içerik vaadeden bu blog, aslında daha çok Türkiye'deki modaya (özellikle "haute couture", türkçesi "yüksek terzilik" olan ve Simmel'e göre önce elitlere ve bir süre sonra toplumun bütününe hitap eden olguya) dair bugüne dek yapılmış kaynakların bir derlemesini yapmak üzere düşünüldü. Sosyoloji okumaya ilk başladığım yıllardan beri, modayla pek alakam olmasa da ("fashionably sensitive but too cool to care" sloganını benimsemişimdir hep") gerçekleştirmek istediğim bir projenin altyapısı olma amacı taşıyor; Fransa'da bile henüz kolay kabul edilmeyen "moda sosyolojisi" kavramını bir nebze olsun Türkiye'ye aşılamayı hedefliyor. Ve bu arada, belki Türkiye'deki modayla ilgilenen kişiler için de kaynaklara kolay ulaşmak için bir araç olur. Günün birinde iyi bir analiz yapmam dileğiyle... Olur da ulaşmak isterseniz: damla.bayraktar@gmail.com
Bir ekonomi olarak moda ve giyim sektörü etiketine sahip kayıtlar gösteriliyor. Tüm kayıtları göster
Bir ekonomi olarak moda ve giyim sektörü etiketine sahip kayıtlar gösteriliyor. Tüm kayıtları göster

Product design process in Turkish ready to wear companies and fashion designer in this process, Esra Varol, Yüksek Lisans Tezi, 2004

Design and branding experiences in Turkish fashion industry, Bilkan Şen, Yüksek Lisans Tezi, 2003

Marka kimliği tasarımı ve yönetimi ve Türk moda endüstrisinde uygulamalı örnek çalışma, Göze Sencer, Yüksek Lisans Tezi, 2003

Transformation stages from CMT production to fashion and brand in Turkey,
Gürdal Bike Sevinçli, Yüksek Lisans Tezi, 2003


The Importance of fashion marketing and an example from fashion industry: Vakko, Berna Ersoy, Yüksek Lisans Tezi, 2002

The Importance of creating a global brand image from the aspect of Turkish fashion sector to be superior in the international market, Şölen Kipöz, Dr. Mustafa Durmaz
Yer Bilgisi: Ege Üniversitesi · Sosyal Bilimler Enstitüsü, Doktora Tezi, 1998

Turkish fashion in transition

Posted by little drop of poison On

"This essay aims to exhibit signs of the radical changes shaking both the Turkish economy and the textiles and apparel industry. Although, striking developments are on the agenda, there are still crucial steps to be taken in the short and medium term, and thus, this essay examines the next 20 years. In doing so, the recent developments of the Turkish Economy are considered while delving into the transformation struggle of the Turkish Textile and Apparel Industry from selling under private brands to own brands. In this context, two distinguished examples of Turkish brands, namely, Mavi Jeans and Bill’s, are also covered. The number of such firms is not abundant, but not limited to these two firms. The phenomenon of 2005 has also been tackled regarding the removal of quotas and its initial impact on the sector, the sectors’ immediate response, and the future safeguards. The concluding section discusses the Turkish Consumer profile, which is increasingly becoming fashion and brand minded."

TURKEY in Transition: Expectations in the Textile and Apparel Industry, for the Next Two Decades, A. Mahmut Koçak, MSc., Woolmark Executive, January 2006

"From the 1960s onwards the clothing industry in The Netherlands and elsewhere in the European Union, experienced a deep crisis. Numerous firms went bankrupt and workers lost their jobs. Imports from low wage countries started providing the bulk of retailers' collections. However, in the 1980s a surprising development took place. In Amsterdam a substantial number of new small clothing firms mostly run by Turkish immigrants were established focusing on short-cycle production. During the 1990s most of these disappeared again. At the same time the import pattern changed to the Mediterranean and Eastern Europe. Stephan Raes shows that the large retailers have become the most powerful players in the sector, and he places the developments against the background of transformations in the political economy of The Netherlands and Turkey."

"In this paper, I explore the manner in which, since the 1980s, some Turkish domestic firms in the clothing industry have found ways of connecting themselves to the global webs of manufacturing, distribution, and retailing of garments. I call attention to two related developments that have occurred during the process. First, a number of manufacturing firms have acquired enough autonomy to develop and exercise their own strategies, have upgraded their operations, and, as original brand-name manufacturers, have evolved into global competitors. Second, some large domestic manufacturers have experienced a cautious and gradual transformation from industrial capital to commercial and financial capital. The findings show the necessity of seeing firms as intentional agents of change with some autonomy of their own as well as the importance of maintaining a structural understanding of power relations in the networked relationships of the global economy."

Tokatli N, 2003, "Globalization and the changing clothing industry in Turkey" Environment and Planning A 35(10) 1877 – 1894

Arayalım